To aid in the transformation of the socio-economic landscape of Tanzania by providing and promoting financial solutions in a sustainable way while ensuring stakeholder expectations are met.
To be the leading bank in the provision of affordable financial services and promoting financial inclusion in Tanzania.
Customer Focus: All our activities are primarily focused on customers' needs and their fulfilment; we invest to enhance their experience of banking with us. The market we serve determines our choice of products and services and the way we deliver them.
Trustworthy: Our people conduct themselves ethically in a manner that is above reproach to win the trust of our customers and stakeholders.
Professionalism: We always aspire to conduct our business to the highest standard and compliance with best banking practices and regulations.
Teamwork: Our business units will work together in harmony so as to make sure our customers get the best value for money in the services and products we offer.
Quality: Quality is the focus of everything we do. Our continual innovation, spirit of integration, and high standards improve quality in every aspect of our bank.