To improve the economic well-being and quality of life of every Tanzanian by actively promoting savings, access to credit and the practice of sound financial management while creating value for our stakeholders.
To be the leading bank in the provision of affordable financial services and promoting financial inclusion in Tanzania.
Customer Focus: All our activities are primarily focused on customers' needs and their fulfilment; we invest to enhance their experience of banking with us. The market we serve determines our choice of products and services and the way we deliver them.
Integrity: Our people conduct themselves ethically in a manner that is above reproach to win the trust of our customers and stakeholders.
Professionalism: We always aspire to conduct our business to the highest standard and compliance with best banking practices and regulations.
Teamwork: Our business units work to make sure our customers get the best value for money in the services and products we offer.
Quality: Quality is the focus of everything we do. Our continual innovation, spirit of integration, and high standards improve quality in every aspect of our bank.